Okahoma State University Oklahoma State University

Kevin Voss, Ph.D.

Kevin E. Voss (Ph.D., Washington State University) holds the Donald and Cathey Humphreys Endowed Chair in the School of International Studies and is a Professor of Marketing in the Spears School of Business at Oklahoma State University.

Dr. Voss’ Research interests include international strategic alliances, international branding issues, brand alliances, measurement of marketing phenomenon, and cross-cultural research methods. His research has been published in the Journal of Marketing Research, Journal of Retailing, European Journal of Marketing, International Marketing Review, Marketing Letters, Psychology & Marketing and other journals and conference proceedings.

He has twice received the Spears School of Business Richard W. Poole Research Excellence Award. Currently, Professor Voss teaches marketing research methods (Ph.D. Program), global competitive environment (MBA program), and brand marketing (undergraduate). Dr. Voss received the Regents Distinguished Teaching Award in 2010 and was selected to represent Washington State University at the 1996 Sheth-AMA doctoral consortium. He is a member of the American Marketing Association, the Academy of Marketing Science, and the Association for Consumer Research.